Zermatt – Matterhorn with its own representation in South Korea

We are delighted to announce that, as of 1 May 2026, the destination Zermatt – Matterhorn will for the first time be represented in the South Korean market by its own local representative. This important step is being taken jointly as a destination, together with our long-standing partners, the Matterhorn Gotthard Railway and the Zermatt Bergbahnen. With Sally Kim, who worked for many years as Sales & Marketing Manager at Switzerland Tourism Korea, an exceptionally well-suited opportunity has arisen. We are confident that we have found in her a personality who not only understands Zermatt deeply, but also represents the destination with great enthusiasm, commitment and appreciation. This new representation marks a significant move to further strengthen Zermatt – Matterhorn’s position in the increasingly important South Korean market, enhance collaboration with existing partners, and open up new opportunities. We are extremely pleased to be joining forces with our partners – a strong signal of an even closer and more effective market presence.