New annual campaign for the Zermatt – Matterhorn destination

Under the slogan ‘Zermatt. Puts a spell on you’, the visual and textual design of the previous campaign has been further developed. At the same time, Zermatt Tourism's corporate design has been revamped, which is consistently reflected in the campaign and modernises the overall image.

Once again, the campaign focuses on selected offers in the areas of hiking, biking, skiing, families, cuisine and sightseeing – from culinary highlights to unique outdoor experiences. New additions include the topics of sustainability and raising awareness of the coexistence of bikers and hikers – aspects that are becoming increasingly important.

As in previous years, the focus is on digital platforms such as META, display advertising, Google Ads and Microsoft. In addition, national and international marketing activities are being implemented offline and online. New additions to the seasonally coordinated advertising materials include autumn themes, which are being played out nationally and internationally in a countercyclical manner for the first time.